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The web design process starts with a needs analysis. This involves getting an in-depth understanding of your business and goals. With this in mind, the website design team begin developing your website framework – sitemap and wireframes – that identify the key elements that will achieve your objectives. Upon approval of the wireframes, the website design team then develop the visuals. Once approved, the team proceeds with the actual “build” or programming of the website. Revisions, testing and re-working occurs until the desired product is achieved. Finally, the team migrate the website and set it live, ready for the world to see!
The time it takes to develop a website depends on factors such as the number of pages, the functionalities required and the speed at which content and feedback are provided. The process involves analysis of the objectives, designing visuals, development, “building” the site, adding content, testing, migration of the site and setting it live. For example, a 5-10 page custom-designed website would take approximately 1-2 weeks to develop.
Good web design creates the right impression, ensures satisfactory customer experience and ultimately improves your lead generation and bottom line. Good design enhances your website’s usability and credibility, enhancing brand trust. Web design can increase conversions through drawing attention to new products, special offers, or calls-to-action.
Great user experience impacts user retention on your website. When a website is designed to be reliable and easy to navigate, chances are the user will continue to use your website. Designing a user-centric website also improves conversion rates. When a customer can find what they want and complete an action with ease, they are more likely to return to your website.
